BOCA RESORT PRIVACY POLICY Boca Resort (hereinafter referred to as "WHM LLC") and its related brand hotels* appreciates your business and respects your values. WHM LLC is the independent managing agent for the property. We recognize that privacy is an important issue in today's global marketplace. This Internet Privacy Policy was created to demonstrate our commitment to ensuring a long-lasting and strong customer relationship, and details the types of personal information we collect on our websites, the disclosure of personal information to third parties, and gives you the option to change your personal information or opt out of receiving information. We have also disclosed in this privacy statement our security, information gathering and dissemination practices. INFORMATION COLLECTION AND USE While visiting our site, at www.BocaResort.com (hereinafter "Site"), we strive to provide you with an Internet experience that delivers the information, resources and services that are most relevant to you. To achieve this goal, part of the operation of the Site includes the gathering of certain types of information about Site users. This Privacy Policy, which applies to the Site, addresses how we treat your information. To provide products or services to you, to process reservations or other transactions and provide customer service, we may collect personal information from you at several different points on our website or based upon information you have voluntarily provided. We are the sole owner of the information collected on this website. We may use your personal information we collect to provide enhanced services, understand your needs better, make advertising offers and specials and facilitate third party offers we feel are of interest to you and for other business purposes. If you prefer not to receive advertising offers and specials or third party offers, you may "opt out" by sending an email to OptOut@LuxuryResorts.com following the instructions on the "Contact Us" page or you may send correspondence to or call: WHM LLC 501 E. Camino Real Boulevard Boca Raton, Florida 33431 Phone: (561) 347-4242 If you do opt out, we will use your personal information only (a) as necessary to respond to your inquiry, and make a record of it; (b) as necessary to provide any goods or services, including hotel reservations that you have specifically requested, and to make records of these transactions; and (c) for inclusion in statistical or demographic profiles that we use for general marketing purposes. Although personally identifiable information is used to compile the profiles, we use the profiles only as aggregate data, without reference to personally identifiable information. You may also use the "Contact Us" page to Opt-Out of receiving emails in the future. "Personally identifiable information" means information that identifies you, including your name, postal address, e-mail address, telephone number, hotel preference, number of children, etc. Personally identifiable information is referred to in this Privacy Statement as "personal information". CHILDREN'S PRIVACY & PARENTAL CONSENT This Site is not designed or intended for anyone under age 18, and minors are expressly requested not to use this site or submit personal information over this Site. Our privacy policy prohibits us from accepting users who are under the age of 18. Should we inadvertently acquire personal information or other data from users under the age of 18, we will not knowingly provide this data to any third party for any purpose whatsoever. CO-BRANDING We may share your personal information we collect across our brands as well as with owners and operators of our managed hotels. We may also share information with select third parties who offer goods or services we believe may be of interest to you. Occasionally, we may team up with other companies to provide co-sponsored or co-branded promotions, products, and services, and may share your information with these companies. When you purchase goods or services with a credit card, we may share your information with credit card companies. We may use a third party a service provider, to help us gather and analyze information about our customers. The third party service provider's only role is to help us conduct our business and deliver the most relevant products and services. If you would like to deactivate our ability to analyze your anonymous browsing and purchase behavior through the use of this service or find out more about our service provider, including its privacy policy and how to opt out, or to unsubscribe to our services, send an email to OptOut@LuxuryResorts.com. CORPORATE CHANGES If WHM LLC, its brands or subsidiaries merge with or is acquired by another legal entity, in whole or in part, the personal information collected by us may be made available by us to prospective purchasers, under strict conditions of confidentiality, or transferred to that other legal entity as an asset. OTHER DISCLOSURES OF PERSONAL INFORMATION We will disclose personal information without your permission when we believe in good faith that such disclosure is required by law or we believe in good faith that such disclosure is necessary to investigate or protect against harmful activities to our customers, our property (including this Site), our employees, or others. CALIFORNIA RESIDENTS If you are a customer who resides in the State of California, you have the right to request from us a list of third parties with whom we shared personal information about you for their own direct marketing purposes during the previous calendar year. Send your request to: WHM LLC 501 E. Camino Real Boulevard Boca Raton, Florida 33431 Phone: (561) 347-4242 or email us at OptOut@LuxuryResorts.com. LOG FILES We use IP addresses to analyze trends, administer the website, track user's movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personal information. LINKS This website may contain hyperlinks to websites operated by other parties. Such hyperlinks are provided for your reference only. We do not control such websites and are not responsible for their contents. You may contact them directly to ask questions about their privacy practices and policies. The inclusion of hyperlinks to such websites does not imply any endorsement of the material on such websites or any association with their operators. Those websites may have different privacy policies. If you click onto another website, you may want to check the privacy policy of that Web site. We are not responsible for the privacy policies of other sites. COOKIES A cookie is a piece of data stored on the user's hard drive containing information about the user. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to deny or accept the cookie feature; however, you should note that cookies may be necessary to provide you with certain features of our Site, such as making a reservation. Cookies can enable us to track and target the interests of our users to enhance the user's experience on our website. Through use of cookies, we may track and collect your IP address and other personal and non-personal information such as the type of computer and type of web browser you use to tailor the content to your interests and store your password to avoid you having to re-enter it every time you access our sites. Cookies may be used to track parts of a web site that have been visited or keep track of previous selections or purchases which can improve your experience on our sites. Acceptance of cookies may result in you being sent messages, offers and ads on the site we believe you may be interested in. Any user who rejects the cookie may still use our website but use may be limited in some areas of our website. Use of cookies is standard in most industries and used by most major commercial web sites. Our business partners use cookies on our website. However, we have no access to or control over these cookies. ONLINE ADVERTISING We may use a third party company to serve online advertisements on our behalf across the Internet. During this process, we may collect information about your visits to our website. This is primarily accomplished through the use of a technology commonly referred to as a Web Beacon or Action Tag, which we place on various pages of our website and allows the third party to collect anonymous information. The information tracked is completely anonymous; it contains no personal information about any individuals. The anonymous information collected is used only to track our advertising's effectiveness and improve our advertising. If you would like more information about this practice, or if you prefer not to have this information used, Click Here. SURVEYS & CONTESTS From time-to-time our website requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user, therefore, has a choice whether or not to disclose this information. Information requested may include personal information (such as contact information, name and address), and demographic information (such as zip code, age level). SPECIAL OFFERS We send all new members a welcoming email to confirm membership. Established members will receive information on services and special deals. Out of respect for the privacy of our users, we present the option to not receive these types of communications. Please see our choice and opt-out below. CORRECTION/UPDATING PERSONAL INFORMATION If a user's personal information changes (such as your zip code), or if a user no longer desires our service, we will correct, update or remove that user's personal data provided to us. This can usually be done by using the "Contact Us" link, emailing us at OptOut@LuxuryResorts.com or by contacting us directly at: WHM LLCs 501 E. Camino Real Boulevard Boca Raton, Florida 33431 Phone: (561) 347-4242 CHOICE/OPT-OUT Your opportunity to 'opt-out' described above may in some instances be made selectively. For example, our reservation process has an 'opt-out' mechanism so users who book a room from us, but do not want any marketing material, can keep their email address off of our lists. All our emails promoting special deals to our members contain a link to Opt-out of receiving future emails. You may also use the "Contact Us" page to Opt-Out of receiving emails in the future. SITE SECURITY We want you to feel confident about using the Site for your travel, so we have implemented a security program to keep information that is stored in our systems protected from unauthorized access. By making your travel purchase on our secure server, you are protected by Secure Socket Layer (SSL) technology, utilized by most popular browsers, including Netscape and Microsoft Explorer, to ensure a safe transmission. This technology allows us to use the most advanced encryption tools necessary to protect information transmitted between your computer and our server. Through encryption, the personal information you enter, including your name, address, and credit-card information, is converted into code that is then securely dispatched over the Internet. Once your secure server receives your encrypted personal information, it is translated back into its original form and stored in our off-line database. Your credit card information is not transmitted over the Internet again. SITE AND SERVICE UPDATES We also send the user website and service announcement updates. We communicate with the user to provide requested services and in regards to issues relating to their account via email or phone. NOTIFICATION OF CHANGES If we make changes to this Privacy Statement in the future, the revised Privacy Statement will be accessible and displayed through a link on this website to keep you advised of any revisions to the types of information we collect and the types of third parties with whom we may share the information. This privacy statement was updated on December 5, 2005. *Related brand hotels include but are not limited to: Bel Age™ Hotel The Rihga Royal Hotel New York® The Saratoga™ The Great Eastern Hotel™ Park Shore Waikiki™ The Peaks Resort & Golden Door® Spa Carmel Valley Ranch™ Golden Door® Spa Casa Marina Resort™ El San Juan Hotel & Casino™ Rose Hall Resort & Country Club™ The Boca Raton Resort & Club® The Registry Resort & Club™ Bahia Mar Beach Resort & Yachting Center™ The Buena Vista Palace™ The Reach Resort™ Pier 66® Edgewater Beach Hotel & Club™ Las Casitas Village™ LXR Luxury Resorts™ Condado Plaza Hotel & Casino™ El Conquistador Resort & Golden Door® Spa